Marketing plan Sample (McDonalds) 2

Introduction:

McDonalds is one of the largest fast food chains which has going through its operations in almost 119 countries. It serves almost 58 million people every day in almost 33,000 restaurants all over the world (McDonald’s 2009). It was started in 1940 by the two brothers Dick and Mac McDonalds in San Bernardino, California.  McDonalds was first filed for a U.S. trademark on the name of McDonalds on May 4, 1961. In 1961, Ray Kroc paid $2.7 million for acquiring all the rights of McDonalds. Growth of McDonalds was done in such a high speed that in 1963, McDonalds reaches a mark of 500 restaurants. First international McDonalds’ was opened in Canada and since then McDonalds never looked back.  As the time passed McDonalds expanded itself into many international markets and now the company has become a globalized company with a symbol which spread the way of life of Americans.

McDonald’s Franchises versus Company-Owned Restaurants
Metric	2004	2005	2006	2007	2008	2009
Total Restaurants	30,496	30,766	31,046	31,377	31,967	32,478
Franchised Restaurants	22,317	22,593	22,880	24,471	25,465	26,216
Company-Owned Stores	8,179	8,173	8,166	6,906	6,502	6,262
% Company-Owned Stores	26.8%	26.6%	26.3%	22.0%	20.3%	19.3%