Marketing of small business 1

Spend less on your marketing and still achieve the desired response

Whenever one hears the word marketing, as a business owner, you immediately think spending more. As true as that may be, there are several ways that one can market their business without digging a bottomless pit in their pocket. Below is a list of ideas that one can employ and still achieve their marketing goals.

1. What business are you really in?
   
   The mistake most business owners make is assuming that clients will fall over backwards for their service or product because it’s great. Make no mistake, you probably do have a great service or product, but does it solve your prospect’s problem? Identify exactly what business you’re in before you post advertising that communicates your product or service.
   
   Take for example a business owner that sells cushions. One would immediately assume that they are in the cushions business, right? Wrong. They are actually in the style, deco and comfort business. Knowing exactly what business you in will assist you identify your market and send out correct communication that will get your target market interested in your business. In this case, the cushions are just the product, not the business. Business owners often set out and advertise to every person from every walk of life, ending up spending more money than they should, with no measurable return.
   
   So, if you can answer to yourself what business you’re in, then you ready to sell your business.