Marketing plan Sample (McDonalds) 8

Marketing Objectives

Ø  McDonalds should introduce some new Healthy product line into its menu.

Ø  Try to capture new Markets which have not been captured by competitor brands such as KFC, Pizza hut, etc.

Ø  To target Youngsters McDonalds should reposition its Image as a Brand for even Young customers by opening more 24 hours outlets.

Ø  McDonalds should come up with Offers and promotional discounts without compromising the quality.

Ø  Should increase variety in their menu because most of the people can substitute very easily.

Ø  Every McDonalds should offer breakfast Menu

Ø  McDonalds should differentiate itself by creating more relevant experiences as allowing customers to use Internet with in McDonald’s outlets.

Ø  McDonalds should create a new style of Advertising strategy so as to get more attention of the adult target group between ages of 25 to 35 years.

Ø  McDonalds should try to open new stores keeping location in mind.

Ø  McDonalds can build a competitive advantage in India Market because McDonalds can afford all the critical factors which other competitors cannot due to lack of resources.

Segmentation, Targeting and positioning Model of McDonalds:

In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about your consumers, more effectively you could communicate and market them.

McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products according to kids, students and family. But they haven’t segmented their products according to the Adult target group. Also they haven’t started segment related to breakfast in every outlet.