Marketing of small business 7

7 ways to sell your business without lifting a finger

1. Website or Online marketing
   
   24 hours, 7 days a week and 365 days a year, your business is accessible. If you’re not online, your competition is. Imagine if I was to be referred to you by a person I meet at a party on Saturday night. All he does is give me your name and number. I get home and start looking for your business online Sunday afternoon. To my surprise, you do not have a website. Well, I start shopping around for similar services or products. WOW! Business X has a nice range of the same products you offer and I know exactly what they’re about. See what happened here, you were not there to grab my attention at the time you could have. As a potential client or customer, I’m gone! PUFF!
   
   A website is only set up once and does all the work for you. All you need do is send people to it and you stand a better chance of converting more prospects to sales, without physically trying to convince.
   
   
2. Complement other businesses
   
   This is endless opportunity for your business, you just need to make the choice. Pairing with business that sells products or services that complements yours is beneficial to both. A cushion business can pair up with a bed shop, couch shop or furniture shop. All he needs to do is display the cushions on the beds or couches and leave his tag with business details on it.
   
   Pairing up services can be a bit difficult, but once you have identified your market, finding a business that complements yours will be simple. If they can sell you, you can sell them.
   
   
3. Word of mouth
   
   Give them a reason to rave about you. Your customers are your marketing tools. Good service, no, in fact great service, will result in a string of customers from a single source. Always ensure great service to each and every one of your customers or clients. The more you’re spoken of, the more opportunity you get to make new relationships and broaden your client base.
   
   
4. Repetition
   
   Say it over and over and over again, until it rings in your customer’s head. A good marketing message repeated long enough, tends to be the way of life for a customer or client. Ever wonder why you like certain take away food? Well, that’s because they give you the same offer over and over, their message is clear. In your business, you have to make sure that you stick to your target market’s heads as a particular service; they need to identify you with a specific benefit, personal or business. When I say fried chicken, you will immediately think KFC. Low cost airline, now anyone can fly, Kulula.com. Simple examples of good marketing messages repeated until they made sense to be linked with the product or service.
   
   If you attempt to be everything to everyone, no one will remember you for anything, and you will keep marketing your products and services. Be clear and let the market, market you.