Walt Disney Co. 1

WALT DISNEY CO.

                                               

                                                     MKT4001

Contemporary

        Marketing Strategy

 Individual Assignment

By

ROHIT KUMAR

                 (M00294325)

Name of Tutor: - Dr. Mark McPherson

      Dr. Kinnari Pancholi

Q.1) Discuss how Disney’s future division and strategies may be influenced by the alliance between Steve Jobs and Disney?

Steve Jobs has gone through a remarkable journey in which he has faced many ups and downs but at the end has succeeded all his brands. In the start Pixar and Disney was going through inter-organization competition. Steve jobs gives Apple and Pixar a revolutionary journey by applying his mind and strategies for capturing the market.  Alliance of Disney and Jobs contains many promises. With this alliance or with this direct horizontal strategic relationship there is a hope attached that if it works properly then it can also become the leading company in media world. An advantage of this alliance is social image of Steve Jobs which will benefit Disney a lot.

Steve Jobs has always adopted the strategy of innovating and manufacturing of products according to the choice of customers. He always knows that if the product is great than your sales and your company will also get great. He has always favored quality rather than quantity. He has done this in case of Apple production line by looping off dozens of its products and just focus on four of its products. After the alliance of Jobs and Disney, Jobs will focus on the products which are being made by Disney because whether it’s an Apple iPod or an animated movie, according to his approach if the product is right then your business will go right.

He also wanted to show the commitment of Disney and apple towards each other. As they were always ready to adopt the latest technology to deliver their product. For example: free trailers of Disney movies will be shown on Apple products which will increase their target market and will also create an advantage over its competitors in positioning of its products.

After the alliance between jobs and Disney, Jobs can also utilize this alliance for benefits of both Apple Inc. and Disney by promoting Disney’s products through Apple products. There was a strategy to make a division where people can watch popular Disney’s ABC Inc. TV shows on their Apple iPod’s.