Marketing of small business 5

1. Set trends in your industry
   
   In short, be INNOVATIVE! Let’s face it guys, we all are good in our respective fields, we all have great services and our businesses are competitive. But the big question is, why choose you over the guy down the road?
   
   The answer to this will be to differentiate yourself. Well, more like set a trend in your industry. Again, let’s take our cushion business as an example. Instead of just producing cushions from imported and local fabrics that every cushion factory is using, consider merging with a Ndebele patterns fabric maker to produce the fabrics you use on some of your signature cushions. Add to that, instead of selling your cushions off the shelve, sell them as artworks at a gallery. Make them seem special, more than just cushions but art for your house.
   
   Used correctly, innovation can go a long way. Keep in mind though, trends come and go, so, at the success of your first, work on your next!
   
   
2. Set up a website
   
   In South Africa today, online marketing has been taken for granted and businesses do not realize the power behind a powerful online marketing campaign.  A powerful marketing campaign can be achieved through a functional website. Ironically a website is usually considered the last item in the marketing plan purely because “we cannot afford to put one up”. If one thinks carefully, what better way to market a service or product on a tight budget and get creative while at it as the web has endless possibilities? Compared to print, web is by far the most affordable way to get your message across. With a functional website the only thing you will have to communicate to your potential customer is “visit my website” and you’re sure to have them get a clear picture about your business.
   For low cost website service, visit www.getwebsited.co.za.
   
   So, do what successful businesses do, Getwebsited!