Another thing they can do is releasing their movies through apple Inc by which it can reach huge audiences directly. It will also act as a promotional alliance as it will promote all the Disney’s upcoming event, movies, etc and will also create a competitive advantage for Apple products.
Another strategy which Steve jobs have always adopted is to do work in small teams then that of large funded teams. Steve jobs think that doing work with small and talented team is much effective than that of working with large and less efficient team. This can affect Disney in long term as it may be possible that Disney can loss many of its efficient workers who can be helpful for the company in long term.
With alliance of Steve Jobs and Disney they will also get and advantage of technology development and creation of knowledge. Steve Jobs has always concentrated more on features of product and new innovation like technology and focus less on sales and finance of the company. If we talk about Walt Disney it is a company which really relies on finance part. So it may help Disney to focus more on the product they are making and which will affect the product line as well.
There are also certain risks which can be faced in future after the alliance like there was a risk of conflicts as Jobs runs Apple as well as Disney’s board. Steve Jobs has his own ways of regulating and tacking with the Management, as he has always believed in working in small groups which can create conflicts between the employees. He also has his own ways of creating great products and he cannot see anyone going in the direction which he considers wrong. These small things can affect a lot in Disney’s long term venture which can affect brand reputation of both the companies.
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