Nike sponsors most of the top athletes and events such as- Nike sponsored many athletes from all over the world for Athens 2004 Olympic Games, which increases the brand awareness as well as brand value which has a direct relation with the sales of the products.
RECOMMENDATIONS
Ø Nike should do customer surveys so as to get the maximum knowledge of what the consumer really want.
Ø Nike should also use non- sports venues for their promotion.
REFERENCES
Ø Journal of Marketing, vol.54 (April 1990), By Ajay K. Kohli and Bernard J. Jaworski
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