Marketing of small business 6

Market your business effectively with just
your business cards

Pick up one of your business cards (if you have one). What’s on it?
Let me guess, your business name, your name and surname, contact details and maybe your services. That’s great, but do you get call backs from just giving a person your card? Assume you do; are they inquiring more about your business or they looking for cost?

Never make the mistake of thinking that your business name says it all, it may but won’t sell itself. To have your business card sell your business, prompt a response from the person looking at it. You have 2 sides on a business card, why use only one? Putting a service or product list can also be suicidal; your competitor is doing it too. What you need more than anything is for the person seeing it to give you a call or at least express interest.

Let’s use an example from our cushion business. One side of the business card will have the business name and contact details. On the back, we could have a line that says “How comfortable is your home? Call me to make some suggestions for you free of charge”. Or, “art pieces on your couches too, not just on your walls. Let me demonstrate, call me”.

The one thing we forget when getting a business card designed is asking the person looking at it to call us. It’s ok, there’s no law against it.

How many cards do you hand out to people? Well, giving 6 cards to one person and have them promise to give to at least 5 of their friends can have a wider reach. This practice has been tried and tested. Besides, business cards are cheaper than flyers these days and I’m sure you can afford 1000 cards per month, the returns are greater.

So, instead of having a card with just a logo on 1 side and contact details on the other, maximize on the space, it’s yours to use!