- Make new friends
Would your friends charge you money to talk about you positively? I don’t think so. Now, imagine if you made friends with every satisfied client or customer. Then asking them for their friends’ opinion on your business. That will double or even triple your client base. This is called the power of being a good friend.
In my experience, close friends and family will occasionally give you business, if at all. So, making new friends with your satisfied clients or customers will be a sure way to go. Especially if you benefit from that friendship.
So, spend time nurturing your friendship with satisfied clients, they will have lots to say about you and your business!
One of the biggest marketing mistakes I’ve ever made was assuming that I know what the market wants. You can save a lot of money by asking the right questions. As a small business owner, it’s vital that every cent spent on your marketing goes to work for you. It will be a shame to start spending money telling people what they should get when it’s the complete opposite that they need.
Take time out and speak to your potential clients. Find out what they really want and then see if your business can meet their needs. If not, spend your money advertising to the right people.
Listening is a powerful skill, acquire it!
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