The power of writing vs. pretty pictures
I would often hear business people saying, “this advert is not professional enough” or “it lacks creativity”. Look, if you have the budget then go ahead, commission a designer to design you a R 4500 advert with the bling bling. If you are like me, leave that to the big brand names, who post a pretty picture advertisement with a one liner. As a small business owner, you should be focusing on communicating with your prospects more than impressing them. You want to sell your business, not tell people about it.
Writing an effective advert or copy for a flyer is key. This is your link to future clients or customers, so you want to make it good. Going back to our cushion business as an example. Writing an advert that says “Buy 2 cushions and get one free” will not really get the response you’re looking for. But, on the other hand, if the same advert read “Add a touch of style and luxury to your home”, will probably go a long way. Notice that the advert is no longer just targeted at cushion “addicts” but at home owners. This will definitely open up opportunities for our cushion business.
So, pretty pictures may say a thousand words, but all of them may not be about your business!
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