Q.3) what are the changes that may occur in Disney’s marketing strategies resulting from Jobs influence?
Steve Jobs has always tried to get the market share by delivering quality product into market. Similarly in the case of Disney Steve job will surely deliver the product which he will feel are the best according to consumers prospective. Disney usually try to market their upcoming film with the help of cable networks, movie theaters and word of mouth but after the alliance of Apple and Disney’s, they will go for adopting internet as the source for doing their marketing instead of relying on cable companies and movie theaters. This is because now people are adopting internet as the information source and Steve jobs know that this will be very advantageous for the Disney future.
There might be the case where Disney will use its technology with apple to get more market capacity and share by releasing its animated films on internet on the same day as they hit cinemas. Another strategy which will be surely affected is the strategy for advertising of Disney’s products. As Steve Jobs has his own different style for doing advertisement as he never try to copy the trend of the industry. So it can be expected that jobs will present Disney’s in his own way different from the industry.
With this deal between Disney and Steve jobs we can hope that now jobs will protect the entire apple as well as Disney’s assets like desperate housewives to Mickey Mouse. This strategic alliance between jobs and Disney has opened up many strategic options for both of the firms with their products.
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